Theatre Advertising









           











The Addams Family









           

METRICS AND KPI


1400/1460 tickets sold
$3566 revenue
Reach 7200 accounts within 1 month (19k% increase in non-followers reach)
Increase from 295 to 500 followers (69% increase)


CHARACTER PHOTOS


Set forth of doing cast introduction photos for DePauw Theatre

Creative and Photo: Ha Chu
Costume: Caroline Good
Assistants: Tracy Bui, Charlie Le, Anh Tran, Wan Jun Wen, Kaysel Ho, Vivian Nguyen

BTS

STAGE PHOTOS



PROMOTION CAMPAIGNS


We built a photo booth for the show. We also encouraged a dress code to fit the vibe of the booth.

We also introduced a drink for the show week and displayed a huge skeleton in the lobby. 

Merchandise was designed following the theme of the play - Love. I designed the postcards with different characters and their love languages. The guests were instructed to print their fingerprints on the postcards.


PROMOTION REELS


For this project, I wanted to test out if reels featuring actors and their characters would gain more awareness. The reels performed out of expectation, with 1 video reaching 11,5K viewers, and trailer video reaching 5600 views











Romeo and Juliet at Bridgerton









           

METRICS AND KPI


858/1460 tickets sold
Reach 5000 accounts within 2 weeks


MAIN CHARACTER PHOTOS

 

Creative and Photo: Ha Chu
Costume: Chi Nguyen
Assistant: Duck Minh

@uwutsu